Author: Dulcie Emerson

A First in Nightwear for M&S

This 10-piece capsule marks a significant milestone for M&S: it’s their first-ever nightwear design collaboration. Known for dependable quality and timeless staples, M&S steps into a more fashion-forward direction with this luxurious collection. Olivia von Halle, known for her glamorous loungewear and celebrity fans like Nicole Kidman and Jennifer Lopez, brings her signature flair to this special launch.

The goal? To deliver what M&S calls “the most luxurious pyjamas on the high street.”

Design Language: Where Comfort Meets Couture

The collection showcases three signature prints — a classic stripe, a feminine floral, and a whimsical cat motif — reimagined from Olivia von Halle’s best-selling archive. Each design is applied to M&S’s loungewear silhouettes, resulting in elegant pieces that combine everyday wearability with luxury.

Standout design details include:

• Premium heavyweight satin made from a responsibly sourced viscose blend
• Branded buttons and contrast piping
• Wide cuffs and French seams for a polished finish
• Unique placement prints that offer a couture-level feel

From cami sets to robes, every garment reflects a sense of thoughtful craftsmanship.

Heritage Meets Modern Design

The prints used in this capsule are not random choices — each one carries a story. The stripe print is a fresh take on Olivia von Halle’s signature ‘Nika’ design, while the cat motif hails from her Autumn/Winter 2021 collection, inspired by Ancient Egyptian deities. The floral pattern traces back to her Resort 2018 line.

These prints hold emotional value and brand history, making the collection deeply personal for von Halle.

Olivia von Halle: A Full Circle Moment

In a heartfelt statement, Olivia von Halle shared the personal nature of this collaboration. Her childhood visits to M&S with her mother were formative fashion moments, and she recalls being fitted for her first bra there.

“To collaborate with M&S feels like a full-circle moment,” she says. “They are an icon of the British high street, and I feel so privileged to be part of their evolving legacy.”

It’s not just a business partnership — it’s a sentimental collaboration rooted in nostalgia and admiration.

Availability & Price Range

The M&S x Olivia von Halle collection launched on April 8 and is available both online and in 20 selected UK stores, including flagship locations such as:

• Marble Arch
• White City
• Stratford
• Kensington
• Glasgow
• Cambridge
• Liverpool
• Sheffield
• Tamworth

The price points are designed to be approachable:

• Cami Set: £40
• Shortie Pyjama Set: £50
• Nightshirt: £45
• Pyjama Set with Eye Mask: £55
• Robe: £55

Sizes range from UK 6 to 22, making the collection inclusive and accessible.

A Word from M&S

Charlotte Davies, M&S’s lingerie director, expressed pride in the collaboration, stating:

“We’re delighted to have Olivia von Halle partner with us on such an exquisite collection. Elevated nightwear styles like the PJ and wrap really resonate with our customer, and this collection offers them something truly special.”

This collaboration reflects M&S’s commitment to evolving their fashion offerings while maintaining their core values of quality and customer satisfaction.

Why This Collaboration Matters

This partnership reflects a broader trend in fashion — high street retailers are looking to bridge the gap between luxury and accessibility. Collaborations like this allow everyday consumers to experience designer fashion at more affordable price points.

For M&S, this is not just about nightwear. It’s a strategic move to stay relevant and appeal to younger, style-conscious shoppers without losing their loyal customer base.

For Olivia von Halle, it’s an opportunity to expand her reach and introduce her designs to a wider audience, many of whom may be discovering her for the first time through this collaboration.

The Celebrity Appeal

Olivia von Halle’s designs have long been a favorite among Hollywood elite. Gwyneth Paltrow, Naomi Watts, and Jennifer Lopez are just a few of the names spotted in her elegant pieces. That star power adds another layer of desirability to the collection.

Now, thanks to this partnership, fans of luxury loungewear can own a piece of that elevated style — without the celebrity price tag.

More Than Just Pyjamas

At a glance, this might look like a stylish nightwear drop. But it’s more than that. This capsule collection is about storytelling, legacy, and making luxury more democratic. It’s about celebrating femininity, comfort, and the joy of dressing — even when no one is watching.

In a world where fashion is increasingly about self-expression and emotional connection, this collaboration hits all the right notes.

A New Standard in High Street Nightwear

The M&S x Olivia von Halle collection sets a new benchmark for high street nightwear. With its rich design story, emotional roots, and refined details, the collection proves that luxury and accessibility can coexist beautifully.

Whether you’re looking to refresh your loungewear, treat yourself, or gift a loved one, this collection offers timeless elegance with a modern twist.

Available now online and in select stores — this limited-edition range won’t be around forever.

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