Have you ever been on a website that just feels easy to use? That’s because of good UX/UI design. This blog talks about why websites should be simple, easy, and good-looking so people don’t get frustrated and leave.
Shirin Niasati
Author
Shirin Niasati is a Product Owner and Website Developer at Persisca Technologies, specializing in digital solutions.
What Makes a Website Easy to Use?
Think about the last time you visited a website that made you mad. Maybe the buttons were hard to find, the pages loaded too slowly, or you kept clicking on the wrong thing. That’s bad UX/UI.
Now, think of a site where everything just felt right. The buttons were in the right places, the colors looked nice, and you found what you needed without thinking too much. That’s good UX/UI.
Good websites don’t happen by accident. There’s a reason why some feel easy to use and others don’t. It all comes down to how they’re built.
UX and UI – What’s the Difference?
Before we go further, let’s clear up two terms: UX (User Experience) and UI (User Interface). People mix them up all the time, but they mean different things.
- UX (User Experience) is about how a website works. Does it make sense? Is it easy? Do people get frustrated and leave, or do they stay and enjoy it?
- UI (User Interface) is about how a website looks. The buttons, colors, text size, and layout all matter. If it looks messy, people won’t trust it.
UX is the brain of a website. UI is the face. You need both to make a website people like using.
Why UX and UI Matter for Websites
If a website looks ugly, people leave. If a website is hard to use, people leave. If a website is slow, people leave. If a website is confusing, people leave.
The goal of any website is to keep people on it long enough to do what they came for—whether that’s buying something, reading something, or signing up for something. If a website is annoying, people won’t stay.
Good UX and UI:
✔ Make people stay longer
✔ Help people find what they need faster
✔ Make businesses look more trustworthy
✔ Make people want to come back
Bad UX and UI:
✖ Make people leave fast
✖ Confuse visitors
✖ Make businesses look unprofessional
✖ Lose customers and money
A website that looks great but is confusing to use is just as bad as a website that works well but looks outdated. Both need to be good.
The Most Annoying Things That Make People Leave
1. Slow Loading Time
If a website takes more than a few seconds to load, people leave. No one wants to wait.
2. Hard-to-Read Text
If the words are too small, too big, or the wrong color, people don’t want to read them.
3. Confusing Buttons and Links
If people can’t find where to click, they get frustrated. Every button should be clear.
4. Too Many Pop-Ups
One pop-up is okay. Five pop-ups in a row? That’s annoying.
5. Complicated Menus
If people have to click too many times to find what they need, they’ll give up.
6. Bad Mobile Design
Most people use their phones more than computers. If a website doesn’t work well on a phone, it’s a big problem.
7. Too Many Ads
If a website is covered in ads, people feel like they’re being tricked into clicking on them.
8. Broken Links
Nothing is worse than clicking on something and seeing an error page. That makes a website look unfinished.
9. No Clear Purpose
If people land on a website and don’t immediately know what it’s about, they won’t stick around.
10. Forms That Ask for Too Much Information
Nobody wants to fill out a ten-question form just to sign up for an email list.
How to Make Websites Feel Good to Use
1. Make Everything Easy to Find
People don’t want to think too hard when using a website. The most important things should be easy to spot.
2. Use Clear Buttons
A button should look like a button. If people have to guess where to click, that’s a problem.
3. Keep It Simple
Too many things on a page make it messy. Simple designs feel cleaner and more trustworthy.
4. Choose the Right Colors
Bright neon colors? Probably not the best choice. Colors should match the mood of the website.
5. Write in a Way People Understand
No one wants to read long, complicated sentences. Websites should sound natural.
6. Test on Phones
If a website looks good on a computer but bad on a phone, it’s not finished.
7. Don’t Overdo Animations
A little movement is nice, but too much can be distracting.
8. Use Good Pictures
Blurry images make a website look unprofessional. High-quality images make it feel more legit.
9. Make Forms Easy to Fill Out
If people have to type too much, they’ll leave. Only ask for what’s needed.
10. Make Sure It’s Fast
A fast website makes people happy. A slow one makes people leave.
What Happens When UX/UI Is Done Right?
When a website is easy to use and looks good, people stay longer, trust the brand, and come back. A good website makes people feel comfortable, not stressed.
Here are some real-life examples:
- Amazon makes shopping easy because everything is clear, and the checkout process is simple.
- Google keeps things clean with a simple design and no extra clutter.
- Apple uses smooth animations and high-quality images to make their website feel premium.
Good UX/UI isn’t just about making websites look nice—it’s about making sure people don’t get frustrated.
Small Details That Make a Big Difference
1. Spacing Matters
If things are too close together, the page looks messy. If there’s too much empty space, it feels unfinished. The right balance makes everything feel natural.
2. Easy-to-Read Fonts
Some fonts are stylish but hard to read. Simple fonts work better for websites.
3. Smart Use of White Space
White space makes a website feel open and clean instead of crowded.
4. Consistent Design
Every page should feel like it belongs to the same website. Different fonts, colors, or styles on every page make a site look random.
5. Helpful Error Messages
If something goes wrong, a friendly message helps people understand what to do next. A boring error code just confuses them.
Why Businesses Should Care About UX/UI
If a business website is frustrating, people won’t use it. It doesn’t matter how good the products or services are—if people can’t figure out the website, they’ll go somewhere else.
Good UX/UI helps businesses:
✔ Get more customers
✔ Keep people on the website longer
✔ Make more sales
✔ Look more professional
A website is like a store. If a store is messy, confusing, or has broken signs, people walk out. A website works the same way.
The Bottom Line
If a website feels annoying to use, people won’t stay. Good UX and UI make everything smooth, simple, and easy. A website should never make visitors feel lost or frustrated.
At the end of the day, a website should feel like a friendly place, not a puzzle people have to solve. The easier it is to use, the more people will stick around