A landing page is a simple page that helps turn visitors into customers. It removes distractions, shows the right message, and makes people take action. This blog explains why it’s important and how it fits into a sales process.
Shirin Niasati
Author
Shirin Niasati is a Product Owner and Website Developer at Persisca Technologies, specializing in digital solutions.
A Landing Page Is Like a Helpful Guide
When people visit a website, they often get lost. There are too many buttons, too many choices, and too much going on. A landing page helps by keeping things simple. It has one goal: to make people do one thing, like sign up, buy something, or contact you.
Think of it like a person standing at a store entrance, helping customers find exactly what they need. Instead of wandering around, getting confused, and leaving, they get clear directions on what to do next.
That’s why landing pages are so powerful. They guide people in the right direction and make it easier for them to take action.
Why Regular Webpages Don’t Work for Sales
Most websites have a lot going on—menus, links, blog posts, sidebars, and extra information. These things are useful in some cases, but they don’t help when trying to sell something or collect customer details.
Imagine walking into a store to buy a pair of shoes, but instead of a shoe section, there are sections for clothing, accessories, and electronics. You might get distracted and forget why you came in the first place. A landing page removes all distractions so people stay focused on the main thing.
Here’s how a landing page keeps things simple:
- No menus – People can’t click away to another page.
- No extra links – There’s one thing to do, like clicking a button or filling out a form.
- A clear message – People immediately know what’s being offered and why it matters.
Because of this, landing pages work better for selling than regular webpages.
How a Landing Page Fits Into a Sales Process
A landing page doesn’t just exist on its own. It’s part of a bigger process that helps bring in customers. This process is often called a “sales funnel.”
Here’s how it works:
- People Find You – This happens through ads, social media, emails, or search engines.
- They Visit the Landing Page – The page gives them just enough information to make a decision.
- They Take Action – They fill out a form, buy something, or sign up for something.
- You Follow Up – If they didn’t buy, you might send emails or call them later.
A landing page works as a middle step between getting people’s attention and making a sale. It’s like a bridge that helps visitors move from “interested” to “ready to buy.”
What Makes a Good Landing Page?
Not all landing pages work well. Some confuse people, and others don’t encourage action. Here’s what a good landing page should have:
1. A Simple Headline
The first thing people see should be short and clear. It should tell them exactly what they’re getting.
Bad example: “Our Innovative, Industry-Leading Platform for Maximizing Growth”Good example: “Get 20% Off Your First Order”
People don’t have time to read complicated stuff. The simpler, the better.
2. A Strong Image or Video
A picture helps explain things faster than words. A short video can also work if it quickly shows the value of what’s being offered.
3. A Clear Action Button
The button should stand out, and it should be obvious what happens when they click.
Bad example: “Submit”
Good example: “Get My Free Sample”
The button text should match what people want. If they’re signing up for a free trial, the button should say that. If they’re buying something, it should say “Buy Now” or “Get Started.”
4. A Few Short Sentences That Make People Want to Act
People don’t read long paragraphs. The text should be short and focus on what’s in it for them.
Bad example:
"Our company has been a leader in the industry for 20 years, providing top-notch service and unmatched quality."
Good example:
"Try it free for 7 days. No risk, no credit card needed."
5. Proof That It Works
People trust things more when they see proof. This could be customer reviews, star ratings, or logos of well-known companies that use the product or service.
6. No Distractions
Everything on the page should push people toward the action you want them to take. No extra links, no big menus, and no unrelated content.
How Different Businesses Use Landing Pages
Landing pages work for almost any type of business. Here are a few examples:
Online Stores
- A landing page can promote a special sale and encourage people to buy.
- Example: A page that says “Buy One, Get One Free – Today Only” with a big button to shop now.
Service Providers
- A landing page can offer a free consultation to get leads.
- Example: A page that says “Book a Free Call to See If We’re a Good Fit” with a form to schedule a call.
Software Companies
- A landing page can give away a free trial to get people to sign up.
- Example: A page that says “Try It Free for 14 Days – No Credit Card Required” with a simple signup form.
Coaches and Course Creators
- A landing page can collect emails by offering a free guide or webinar.
- Example: A page that says “Download My Free Guide to Losing 10 Pounds in 30 Days” with an email signup form.
Each of these pages has a single goal. That’s why they work so well.
Why You Need to Test and Adjust
Not every landing page works perfectly the first time. Sometimes small changes make a big difference.
For example:
- Changing the button color might get more people to click.
- Changing the headline might keep more people on the page.
- Adding a customer review might help build trust.
Testing different versions helps find what works best. The goal is always to make it as easy as possible for people to take action.
Keep It Simple and Focused
A landing page is one of the best ways to turn visitors into customers. The key is to keep it simple, remove distractions, and guide people toward one clear action.
Think of it as a helpful signpost. When people arrive, they should know exactly what to do next. If they have to think too much, they’ll leave.
So, whether you’re selling a product, collecting emails, or offering a service, a landing page can help. Just make sure it’s clear, direct, and easy to follow.