Recap of Workshop by Persisca and Chameleon: AI in Content Creation and Automation

Participants had hands-on experience with some of the most powerful AI tools available. Here’s a recap of what we used:

• ChatGPT

• Hugging Face FLUX.1

• Elfsight

• Leonardo.AI

• Hailuo AI Video

• Canva

These tools allowed participants to create content, design visuals, and even generate advanced AI-based media like videos and graphics.

Prompts We Used for AI Content Creation

To get the most out of these tools, we explored a variety of prompts:

Generating Post Ideas

“Generate 10 Instagram post ideas for a fitness brand.”

“Create a content calendar for the next month for a bakery.”

Advanced Prompt Engineering

“Generate a list of promotional ideas for a coffee shop, considering local trends and holidays.”

Layering Personalization and Complexity

Upload a screenshot of some other account you like, and ask ChatGPT to:

Review this content for Instagram, personalize it for me, using a friendly and engaging tone for generative AI content creation:

• Create my 1-month content calendar
  
• 15 reels.
• 6 carousels.
• 4 titles for blog posts.
• Create a table of 5 rows with columns for posting date, posting time, content style, caption title, and narrative headlines.

Best Writing Practices Explored in the Workshop

For Writing SEO-Optimized Blogs

• Follow the well-structured blog layout attached below.
• Use tools like Elfsight to streamline content creation.
  - The direction is Elfsight > Login > Add Application > Blog >
  - First, hit 'Add Post' in the editor: Then between the two options choose the one that invites you to try generating the post with AI
  - Then you can suggest the topic of your post and it would be good if you provide some ideas as the outline. This will ensure better results.
• Brainstorm ideas with ChatGPT for creative, engaging posts.
• Avoid using “Conclusion” as your final header – make your closing section more dynamic and memorable.

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Shiva, one of the participants asked how to come up with the best keywords?

The answer is:

To come up with the best keywords, it's important to use a combination of tools and methods that can help you understand what your audience is searching for and what will drive traffic to your content. Here’s how you can approach it:

1. Google Ads Keyword Planner: Google Ads Keyword Planner is a great tool for discovering keywords that are relevant to your business. It helps you find high-volume search terms, along with competition level and average cost-per-click. This is useful for PPC campaigns and SEO research. It provides detailed insights into search volume and trends, helping you prioritize the most impactful keywords.
2. AnswerThePublic: AnswerThePublic is a fantastic tool for uncovering long-tail keywords and content ideas based on common questions people are asking around your topic. You enter a keyword, and the tool generates questions, prepositions, and comparisons that people are searching for. It’s excellent for creating blog posts, FAQs, and content around user intent.
3. Quora: Quora is a great resource for understanding the types of questions people are asking in your niche. By browsing relevant topics and checking popular threads, you can discover keywords related to the problems people are trying to solve. It’s also great for generating content ideas and understanding the language your audience uses.

Which tool to use for what:

• Google Ads Keyword Planner: Best for discovering high-traffic keywords and refining your keyword strategy for paid campaigns or SEO.
• AnswerThePublic: Ideal for exploring long-tail keyword ideas and generating content based on common questions.
• Quora: Useful for understanding audience intent, finding keyword phrases used in natural language, and uncovering niche topics.

For Crafting Captions

• Use the proven caption template below.
• Emphasize key points with UPPERCASE.
• Adapt link usage to the platform: include clickable links where possible, but use “DM for link” on Instagram.

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Generative AI in Action: Leonardo.AI and Flux

We explored creative AI-generated outputs using Leonardo.AI and Hugging Face FLUX.1. Here are some prompts we used to push creative boundaries:

Images:

• "A lion on New York street."
• "A realistic rabbit cooking in a dark luxury kitchen."
• "A young, fit man with long dark hair doing a yoga pose on a cliff overlooking a misty, mountainous landscape."
• "A middle-aged Caucasian man wearing an orange hard hat and a high-visibility vest moving wooden pallets in a warehouse."
• "A slice of pumpkin cake with cream cheese frosting, topped with chopped walnuts, on a wooden board with orange slices and walnuts in the background."

Videos:

• "Man practicing yoga on a rocky cliff with a hazy mountain backdrop. Tilt the camera slightly for a dynamic perspective."

How to Use Canva’s Bulk Create Feature for Automated Design

Canva's Bulk Create feature is a powerful tool that allows you to automate the design of multiple graphics by using data from spreadsheets or pre-filled text fields.

Here's a step-by-step guide to get you started:

Step 1 [OPTIONAL]: Prepare Your Content in a Spreadsheet

1. Open a spreadsheet program (e.g., Google Sheets or Excel).
2. Create columns for each piece of content you want to customize (e.g., “Title,” “Description,” “Image URL,” etc.).
3. Fill in your data row by row for each design variation.

Step 2: Set Up Your Canva Design

1. Open Canva and start a new project or choose a template.
2. Add placeholders for text (e.g., titles, descriptions) and images.
3. Format your design so that the placeholders are ready to be replaced with your bulk data.

Step 3: Use Bulk Create to Import Your Data

1. In Canva, go to the Apps menu on the left sidebar and search for Bulk Create (or locate it under "More").
2. Upload your spreadsheet file (CSV format is preferred).
   Or use Canva's tool itself with no Excel Sheet needed.
3. Map the spreadsheet columns to your design placeholders.

Step 4: Map Data to Placeholders

1. Right-click on the text or image placeholder in your design and select Connect Data.
2. Choose the corresponding column from your spreadsheet to populate that field.
3. Repeat this process for all placeholders.

Step 5: Generate Your Designs

1. Once all placeholders are mapped, Canva will generate multiple versions of your design based on the rows in your spreadsheet.
2. Review the designs for accuracy.

Step 6: Export Your Designs

1. Select the designs you want to keep.
2. Export them in your preferred format (e.g., PNG, JPG, PDF).

Pro Tips for Success

• Use Image Links: For images, make sure your spreadsheet includes direct URLs to image files.
• Check Alignment: Ensure your design template is aligned properly to avoid awkward placements.
• Batch Edit: Use Canva's batch editing tools to tweak multiple designs at once if needed.

Bringing It All Together

Our workshop demonstrated how cutting-edge AI tools can transform content creation, making it efficient, personalized, and visually stunning. By combining powerful prompts and creative AI tools, participants left equipped with the skills to revolutionize their approach to content creation.

Looking Forward

Stay tuned for upcoming workshops where we’ll dive even deeper into the future of AI in marketing and content creation. Interested in joining next time? Follow us for updates!