A good freebie gets people excited, makes them trust you, and brings them back for more. Here’s how to make something they actually care about so they sign up and keep coming back.
Shirin Niasati
Author
Shirin Niasati is a Product Owner and Website Developer at Persisca Technologies, specializing in digital solutions.
What is a Lead Magnet?
A lead magnet is a free thing you give people in exchange for their email or contact details. It could be a checklist, a free ebook, a discount code, or a webinar. The goal is to grab their attention, make them interested in your business, and keep them coming back.
But here’s the problem: Most lead magnets are boring or useless. People don’t want another PDF sitting in their inbox, never opened. They want something they actually need.
Why a Good Lead Magnet Matters
A strong lead magnet does a few things:
- Brings in the right people – You want leads who might buy from you later.
- Builds trust – If they like what you gave them, they’ll pay attention to what you say next.
- Keeps them engaged – If they like their freebie, they’ll stick around for more.
How to Make a Lead Magnet That Works
1. Find Out What Your Audience Needs
Instead of guessing, ask your audience what they actually need help with. You can check social media, run a poll, or look at what questions people ask in your industry.
2. Make It Stupidly Easy to Use
People don’t want to work hard for a freebie. If it’s a checklist, make it simple. If it’s a guide, keep it short and to the point. If it’s a discount, make it easy to claim.
3. Give People a Quick Win
Your lead magnet should help them fix a small problem fast. If they see results quickly, they’ll trust your business and stick around.
4. Make It Look Good
Nobody wants an ugly PDF. Use good design, clear fonts, and a nice layout. A well-made freebie feels more valuable, even if it’s free.
5. Put It in the Right Place
You need to put your lead magnet where people will see it. Some good spots include:
- A pop-up on your website
- The top of your homepage
- A landing page just for the freebie
- Your social media profiles
- Inside your blog posts
What Happens After Someone Signs Up?
A lead magnet isn’t just about getting emails. It’s about what happens next. Once someone signs up:
- Send them an email right away with the freebie.
- Keep the conversation going with helpful emails.
- Give them a reason to buy from you later by showing them what else you offer.
Examples of Good Lead Magnets
- A marketing agency could give away a "30-Day Social Media Calendar" to help businesses post consistently.
- A web design company could offer a "Homepage Checklist" so people know what their website needs.
- A coaching business could run a free 10-minute video training on a common problem their audience has.
Get More People to Check Out Your Business with a Simple Freebie
A lead magnet is just a way to start a conversation with potential customers. If you make it good, they’ll stick around, listen to what you say, and maybe even buy from you.